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Navigating the Dutchie Outage: Insights from Cannabis Technology Partners

By April 22, 2024No Comments

On April 20th, 2024, marijuana retailers utilizing Dutchie’s e-commerce systems found themselves grappling with widespread outages.

Reports from operators revealed that Dutchie’s point-of-sale (POS) software crashed, leaving both online and in-store purchases in limbo, and customers frustrated. The outage, as reported by Highly Objective and other reputable sources, affected numerous cannabis retailers utilizing Dutchie’s platform, resulting in disruptions to online ordering and sales operations during a peak period for the industry. This latest disruption follows a similar incident on April 20th, 2023, highlighting the vulnerability of relying solely on third-party systems during critical periods. Wendy Bronfein, co-founder of Curio Wellness, likened the outage’s impact to major retailers experiencing technical glitches on their busiest days.

The financial implications were significant.

Bronfein estimating losses of $80,000 and disruptions to preorders necessitating compliance adjustments. Such incidents, she emphasized, underscore the urgent need for industry-wide reforms, particularly in payment methods and banking accessibility. This incident serves as a stark reminder of the vulnerabilities inherent in relying solely on third-party solutions without a comprehensive IT strategy in place.

Those that implemented the recommended upgrades….

However, amidst the chaos, there were success stories. MacGyver Consulting, a Toronto-based firm specializing in retail marketing and e-commerce, reported that clients who had implemented recommended upgrades experienced no downtime during the outage. This underscores the importance of proactive investment in technological solutions to maintain operations during peak demand periods.

At CTP, we believe in proactive measures to safeguard businesses against unforeseen disruptions. While we cannot prevent outages from occurring with third-party providers, we can ensure that our clients are equipped with the necessary resources and support to navigate such situations effectively.

It is worth emphasizing that the timing of such outages is often unpredictable and can occur at any time, including weekends and holidays. In the case of the recent Dutchie outage falling on a Saturday (and 4/20 no less!), cannabis retailers faced the challenge of addressing technical issues during a period of heightened demand.

When faced with a critical IT issue, was your IT solution provider readily available to assist you?

At CTP, we operate on a 24/7/365 basis, ensuring that our clients have access to timely support and expertise whenever they need it. Our team is committed to delivering proactive solutions and assisting businesses in proactively planning for contingencies, minimizing downtime, and safeguarding their operations against potential disruptions.

As the cannabis industry continues to evolve and grow, the importance of reliable IT infrastructure cannot be overstated. Whether it’s mitigating the impact of outages, optimizing operational efficiency, or ensuring compliance with regulatory requirements, CTP is dedicated to empowering cannabis businesses with the technology solutions and support they need to thrive in today’s digital landscape.

While the recent Dutchie outage may have posed challenges for some cannabis retailers, it also serves as a valuable reminder of the importance of partnering with a trusted IT provider like Cannabis Technology Partners. With our unwavering commitment to excellence and round-the-clock support, we are here to help businesses navigate the complexities of the digital world and achieve their full potential. Contact us today to learn more about how we can support your IT needs and help you proactively plan for the future.

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